CALGARY POP/ROCK STAR.
HOT MESS PERFORMANCE - AMY HEFF - PALACE THEATRE - by JORDAN GOODEN
Our newest cover star Jordan Gooden brought to our attention the talent of Amy Hef, through the gorgeous photos of her performing by Jordan aka Experimental Experience.
Experimental Experience has been her visual artist for years. These two Calgary stars became friends and have been rising in their status with every shoot and video they have created together.
Enjoy their work together throughout this article!
Amy Hef - Relentless Premiered April 20, 2020
AMY'S INTERVIEW WITH US WAS INFORMATIVE AND GAVE US AN UPDATE ON HOW SHE HAS BEEN DURING COVID-19 TIME, AND WHAT SHE IS DOING TO GIVE BACK. ALSO TALKS ABOUT HER NEW SINGLE WITH PATRICK SAULNIER, WHICH IS AT THE END OF THE ARTICLE.
WE LOVED THE VIDEO, IT WAS TRANSFORMATIVE. THE VISUALS WHILE AMY SANG TOOK US THROUGH THE EMOTIONS SHE WAS FEELING. THE LYRICS ARE ABOUT NEVER GIVING UP. WELL DONE AMY AND JORDAN - I'm Here With Mag
Relentless is out now. Click link to hear it on your music streaming platform hyperurl.co/listentorelentless
PHOTO OF AMY HEF BY EXPERIMENTAL EXPERIENCE
Splitting her time between Alberta and LA since 2007 and finding successes along the way as an honor student at Musicians Institute (Hollywood, CA) 90.3 AMP Radio’s Rock Star, a Breakout Artist, winning YYC Music Awards 2017 – Female Artist of the year and George Stroumboulopoulos included her in his list of Top 3 Buzz Bands.
Life wasn’t always lived this ‘out loud’ for the now singer/songwriter/recording artist. The youngest of five kids growing up in northern Alberta she barely spoke a word before the age of 11. She had four other siblings who did all the talking for her. Her pre-school teacher hilariously thought she was deaf because she never responded to any of her questions – Amy didn’t realize she was supposed to.
Being a bit (understatement) on the chubby side as a kid with little or no confidence she stumbled on No Doubt and Gwen Stefani and their video “Just a Girl” – and everything changed in that moment. Amy knew who and what she wanted to be. She took up the drums, which lead to the guitar and songwriting. That’s how Amy found her voice and a way to connect with the world.
Shedding the weight and finding her music and her voice meant saying goodbye to all those childhood insecurities. This deep love affair with music coupled with her respect for all those who have gone before and those who continue to build her ever-expanding musical knowledge have brought her to this point.
With Amy’s natural talent, compassion and sense of humor, this multifaceted artist brings a truly unique, energized and interesting vibe to everything she does. There is a fun, fresh, bright, kind, insightful perspective in every song and every live show. The days of being the extreme introvert are over.
Amy found a strong and powerful voice through music – and she’s never looked back. - ALBERTA MUSIC ORG.
PHOTOS OF AMY HEF BY EXPERIMENTAL EXPERIENCE
Your song “Can’t Wait” was featured on Keeping Up With The Kardashians. What was it like having your song played on a show that big?
AH: My songs “Perfect” and “Dumb It Down” were also picked up by the show and have now been in 5 different episodes. Not gonna lie – Keeping Up With The Kardashians is one of my guilty pleasures and it seems to ALWAYS be on. The first time I heard my song on the show, I was at a photo shoot and the show was on in the background. We all ran to the TV and cranked it up and it was quite enjoyable watching Kim Kardashian cry while my song was playing. - Canadian Beats
Summertime fun shot by Jeremy Wray and his iPhone 5.
A LOOK BACK TO A VIDEO DONE BY EXPERIMENTAL EXPERIENCE BACK IN 2013!
AMY DID A SOCIAL MEDIA CONCERT FOR HER FANS DURING COVID-19 IN APRIL
WHO IS AMY HEF 2017
"ACMA Awards 2020 with the most not boring people you will ever meet!" - Amy
FOLLOW AMY HEF
SCROLL THE PHOTOS THROUGHOUT THE YEARS OF AMY HEF BY VISUAL ARTIST EXPERIMENTAL EXPERIENCE
LIVE PODCAST INTERVIEW
AMY IS ON INSTAGRAM
Concepted/Shot/Directed/Edited - Experimental Experience (Jordan Gooden) Follow on Instagram @Amy_hef Relentless written by Amy Hef, Steve Giles and Doug Heffernan ©2019.
A Mount Royal University Broadcasting Alumni, DJ, and MC, Patrick has worked in both local radio with CJAY92, Virgin radio 98.5 as well as various stations in the internet radio realm including MNR and GTFOradio. Currently you can find him hosting "Calgary Homes & Lifestyles" on SHAWTV, hosting his hard rock and metal pod cast "Forever Metal" and knees deep with event planning, marketing and promotions for Calgary's first ever "420 Music and arts Festival" as part of the MetalHeads United Media Network.